The same thing applies to cigarettes. No scenes of people smoking are allowed on TV ads. What tickels me here is that there are no cigarettes TV ads on Korean televisions. This issue has been perturbing my curiosity. The reason is simple enough. Both cigarettes and alcoholic beverages are two products that are considered to having side effects to certain extents which make them law-abiding in some countries in terms of their marketing; especially to prevent minors from easy access. Then, another question is yet to come as to why it is that in Korean TV ads cigarettes are somewhat not allowed while on the other hand, alcoholic beverages got their secured place as common TV ads?
I still remember back in the early 2000 when I got a chance to spot Hyundai's TV ad through the internet. Hyunday had its own terms of how to attract market in different countries. And in doing so, this commercials seemed to know well enough that different cultures bear their own acceptance on certain issues. Hyundai's TV ad in Sweden, Belgium, and France would never suit and be aired into Korean and Indonesian TV since it portrayed gay-themed ad on it. I wonder what would happen now. Things may have changed.
The surprising thing about the ad is the fact due to this ad the sales of Hyundai in Sweden had risen since then. Considering Korean culture still stigmatizes gay people, I am pretty much sure that this kind of ad could have ended up with an opposite effect in Korea. But once again, things may have changed, too. Although the above protrayal had nothing to do with Korean ads, at least this gave me an idea of how brave the approach Hyundai took was. The company must have given a green light irrespective of what Korean society values were at that time. Hyundai would think hundreds of times before doing the same thing in its own country.
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